Marketing Research Essay Example | Topics and Well Written Essays - 1500 words - 3

Marketing Research - Essay Example ch year, one million girls become pregnant, and $25 billion in federal funds are spent annually on families begun by teenagers for social, health welfare services. One million Americans are currently infected with HIV, and almost a quarter million have died from AIDS"(di mauro,1995). Research evidence is on record that consumer tends to regard free/subsidized goods as inferior and has general reluctance to go in for their purchase .Whereas anything priced goes through a detailed consumer decision making process in terms of exercising choice and ascertaining quality of the bought item. This holds for use of condoms too.For this reason social marketing of condoms have a market strategy to price for affluent in order to subsidize poor. DKT-Brazil is a case in point: it sells condoms at full price to some and uses some of the profits to subsidize condom sales to the poor(DKT,2002).People would tend to use more, a priced condom then a free/subsidized one. Market research is essential for successful marketing and promotion of condoms. Carefully planned research helps guide the product design and selection, package design, advertising and promotion, and distribution. Market research can also help to identify proper pricing with in various segments. The brand name and packaging leave important message for customer at the point of sale and again at the time of use and it is important that such messages facilitate purchase and use of the condoms. Quite similar to different advertising messages for varying target groups, it may be required to vary brand names and packaging messages for different target groups. Market research can help in such selection of brand names and package designs. Thus we have an effective list of data variables that a market research plan may aim to collect as pertinent information. A list of such variables is carried below. The most prominent problem in carrying out primary consumer research for Condoms is the extended and hard-shelled hesitation of

Criminal Profiling Essay Example for Free

Criminal Profiling Essay Criminal profiling involves analyzing the scene of a crime and then use the information gathered from the analysis to determine correctly the identity of a perpetrator. This method of identifying perpetrators is very useful though it does not assist an investigator in getting the name of the perpetrator it helps narrow down and thus makes it easier to identify a criminal. (Dennis, 2006) Some of the pertinent issues that criminal profiling helps in bringing out include but not limited to the sex of the perpetrator, the background of a person in terms of ethnic community, age and personality. This profile is then used to single out a criminal among several people who appear to match with some of the features identified in the profile. One may wonder just how does criminal profiling work? Normally experts examine the manner in which a particular crime is committed. This is commonly referred to as the method of operations. Usually the experts will take the identity of the victims and then examine what the suspected criminals have in common especially in terms of the likely weapon that was used to commit the particular crime in question. The other issue that the experts look at is the brutality or hostility that was used during the commission of the crime in question by the perpetrator. Existence of torture or any form of hostility is yet another trait that experts look for when using the criminal profiling method. One student in an American University during a lecture asked her professor why he believed that the criminal profiling method actually works in identifying a perpetrator in a criminal act. The professor gave a precise answer and stated that thorough research has been carried out over the years and there have been conducted some interviews even with convicts who have helped prove the workability of this method. There are two main ways that are used to come up a criminal profile. One of the methods is one that is commonly used by the Federal Bureau of Investigation known as criminal scene analysis. This method involves a number of steps which include profiling inputs. This basically involves gathering evidence in terms of anything that was found in the scene of the crime. The second step usually is to put the evidence together and try to see if there is any common aspect in the crimes committed by the suspects. Crime assessment and investigation follows and it is after that some apprehensions can be made based on the investigations. The second method is the behavioral evidence analysis. This method was developed by Brent Turvey who argued that when a crime is being investigated there are a lot of discrepancies that rise from all the gatherings that are made by the investigative team. The first step is forensic analysis which involves analyzing physical evidenced gathered which may involve taking photographs and videos of the crime scene and having interviews with some of the victims of the crime who may be alive. Victimology is the nest step and involves creating a profile for a victim which in turn helps identify the criminal responsible. The third step is examining keenly the features and characteristics of the scene of crime as this is said to give a leading clue on who the suspect could be. The last step is combining the first three steps discussed and it is this combination that helps the investigators come up with a criminal profile. According to Turvey a crime ought to be analyzed in four main steps to ensure that the information gathered by the investigative team does not bear any discrepancies. Criminal profiling has in several instances been criticized as a source that lacks credibility on the basis that it is based on speculations. However experts state that according to research that has been conducted for several years now, criminal profiling has a considerably high level of credibility. Profiling involves a number of phases. The initial phase in every criminal profiling is known as antecedent which involves attempting to figure out the plan or the fantasy that the perpetrator of a crime had prior to the commitment of the crime. Basically this phase of criminal profiling involves an attempt to unearth the motive behind the commission of a crime by the perpetrator. The second phase is known as method and manner and involves examining the target group that the perpetrator was aiming at in the crime committed and more so the manner in which or better still the method used to commit the crime in question. Brent, 2002) The third phase in criminal profiling is known as body disposal and is common in murder cases. This is where experts attempt to examine where the scene of crime is the same with the place where the body was dumped or whether the crime was committed at a particular place and then the body dumped in yet another place thus introducing the concept of multiple. (Davis, 2007) Post offense behavior is the final or the last phase in criminal profiling and it is quite tricky. Post offense behavior involves investigating behavior of criminals especially after commission of crimes. Normally some criminals try to hide their identity by pretending to be part of the investigating team. Experts must therefore use their expert knowledge to single out criminals who pretend to be assisting in the investigation process yet they are the suspects. Having examined in great depths what criminal profiling is all about, it may be of paramount importance to address the issue of whether criminal profiling has managed to shape up chance. Basically by making this analysis we are able to know whether criminal; profiling does any play any vital role in helping to identify criminals in a given crime in question. In simpler terms using criminal profiling as a method of identifying criminals what are the chances of identifying the suspect responsible in the criminal act at hand. In the beginning of the twentieth century, criminal law took a new twist with criminal profiling slowly shaping chance. Majorly what changed during the twentieth century was the inference in terms of probability. During this century actuarial methods changed. One thing to note that it is not the risk analysis and actuarial thinking that actually changed but the inferences in terms of probability. The actuarial methods got more refined so that using the criminal profiling method one can be sure that the identity of a particular perpetrator is correct. In conclusion therefore it is correct to state that over the year and more so after the twentieth century, criminal profiling is slowly gaining acceptance as reliable method of correctly identifying perpetrators of crimes. This is because it has been studied and proved that it shapes chance so that the probability of a person to be the suspect of a crime in question having been pointed out by the criminal profiling method is very high.

Antimatter :: physics antimatter matter

What is Antimatter? Albert Einstein came up with the famous equation, E=mc^2 And thus defined mass as highly concentrated energy. With sufficiently high concentrations of energy, that energy can form matter. However when this matter is created it is balanced out by the creation of antimatter. When matter and antimatter come into contact they annihilate each other and release large amounts of energy. A teaspoon of antimatter, reacting with matter, would run a car continuously for 100,000 years. Not all particles have equivalent or rather, separate antiparticles. The electron and proton, as well as quarks, have antiparticles, such as the positron and antiproton because they have a charge to reverse. The neutron has an antiparticle because, although it has no charge, it has a magnetic moment to which the antineutron is opposite. The photon, however has only mass and directional velocity, thus there is no antiphoton. Protons and neutrons also have a baryon number and their antiparticles have an equal but opposite baryon number. The History of Antimatter The existence of Antimatter was first predicted when Paul Dirac combined quantum theory and special relativity in one equation. This equation, however presented two 'solutions' to the electron. Dirac interpreted this to mean that not only was there an negatively charged electron, but there was a positively charged antielectron which had all the characteristics of an electron but an opposite charge. In 1932 Carl Anderson detected the first antielectron. While studying the tracks of cosmic particles Anderson noted a track left be something with the exact same mass as an electron, but with a positive charge. It wasn't until 1955 that the first antiproton was detected. This discovery rested on the Ernest Lawrence's creation of the Bevatron which could accelerate two protons and collide them at energies of 6.2 MeV (Mega electron Volts). The detection of the antineutron came 5 years later in 1960. It wasn't until 1955 that the first antiproton was detected. This discovery rested on the Ernest Lawrence's creation of the Bevatron which could accelerate two protons and collide them at energies of 6.2 MeV (Mega electron Volts). The detection of the antineutron came 5 years later in 1960. The next step in testing the symmetry between matter and antimatter was resolved concurrently by CERN and the Brookhaven National Laboratory in 1965 with the creation of the antidueteron. A deuteron is a nucleus from by a proton and a neutron, the antidueteron was formed by combining an antiproton and an antineutron. Antimatter :: physics antimatter matter What is Antimatter? Albert Einstein came up with the famous equation, E=mc^2 And thus defined mass as highly concentrated energy. With sufficiently high concentrations of energy, that energy can form matter. However when this matter is created it is balanced out by the creation of antimatter. When matter and antimatter come into contact they annihilate each other and release large amounts of energy. A teaspoon of antimatter, reacting with matter, would run a car continuously for 100,000 years. Not all particles have equivalent or rather, separate antiparticles. The electron and proton, as well as quarks, have antiparticles, such as the positron and antiproton because they have a charge to reverse. The neutron has an antiparticle because, although it has no charge, it has a magnetic moment to which the antineutron is opposite. The photon, however has only mass and directional velocity, thus there is no antiphoton. Protons and neutrons also have a baryon number and their antiparticles have an equal but opposite baryon number. The History of Antimatter The existence of Antimatter was first predicted when Paul Dirac combined quantum theory and special relativity in one equation. This equation, however presented two 'solutions' to the electron. Dirac interpreted this to mean that not only was there an negatively charged electron, but there was a positively charged antielectron which had all the characteristics of an electron but an opposite charge. In 1932 Carl Anderson detected the first antielectron. While studying the tracks of cosmic particles Anderson noted a track left be something with the exact same mass as an electron, but with a positive charge. It wasn't until 1955 that the first antiproton was detected. This discovery rested on the Ernest Lawrence's creation of the Bevatron which could accelerate two protons and collide them at energies of 6.2 MeV (Mega electron Volts). The detection of the antineutron came 5 years later in 1960. It wasn't until 1955 that the first antiproton was detected. This discovery rested on the Ernest Lawrence's creation of the Bevatron which could accelerate two protons and collide them at energies of 6.2 MeV (Mega electron Volts). The detection of the antineutron came 5 years later in 1960. The next step in testing the symmetry between matter and antimatter was resolved concurrently by CERN and the Brookhaven National Laboratory in 1965 with the creation of the antidueteron. A deuteron is a nucleus from by a proton and a neutron, the antidueteron was formed by combining an antiproton and an antineutron.

Philip Larkin’s Poem Church Going Essay -- Philip Larkin Church Going

Philip Larkin’s Poem "Church Going" When it comes to religion, we can choose either to believe or not to believe. Some have faith in a supreme being, and week after week, devoutly cram into the church of their choice and recite their prayers. In contrast, there are nonbelievers. They see religion as an escape from reality-- a false hope that after living a long and difficult life, an omniscient, unconditionally loving deity will welcome them into an eternal existence. In Philip Larkin’s poem, "Church Going," the speaker is also a nonbeliever. But whether his lack of faith is in a supreme being is not evident. Rather, his agnosticism is more the result of his displeasure with declining religion. As he walks through the church, unhappy with his surroundings, a tone of disappointment and disbelief becomes apparent. The first stanza introduces us to the speaker as someone who is in church more out of curiosity than religious fervor. He enters only when he is "sure there’s nothing going on," which immediately distinguishes him from other people who go to church. He isn’t a loyal parishioner eager to attend mass. Instead, he wants to enter alone, when he is positive that he will not encounter a priest or believer. We are not sure what real reason the speaker has for entering the church, especially since he does so when services are not in progress. But we do get the impression that being there does not make him happy. He seems bored to be in just "another church," as shown by the dull description he gives of his environment. The "matting, seats, and stone" most people might find beautiful, are reduced to an unexciting list. His reference to the furnishings upon the altar as "brass and stuff at the holy end" clearly shows t... ... that, at one time, the sacraments of life were all connected to this one place. He acknowledges the church as "a serious house" that will never lose its real purpose because someone like him will always come to it. His remote, indifferent attitude as a spectator vanishes here, and turns into a deeper way of thinking which is more universal and philosophical. His original boredom and disappointment no longer fits his personality because he has discovered what attracts him to church. The disappointed, unenthusiastic tone is prevalent through most of the poem. The church simply does not live up to the speaker’s expectations, and he feels uncomfortable in the silence. And although he occasionally has fleeting feelings of "awkward reverence," it is not until the end of the poem that he realizes not only the purpose of the church, but his own reason for being there.

Jack: Almost the Hero of Lord of the Flies Essay

Jack, leader of a group of choirboys and ultimately chief of the hunters, is Ralph’s principal antagonist. Described as having a full head of red hair, wearing a black cloak and bullying his way through the boys, his role as a villain is fairly clear from the beginning. Jack is destined to be the primary cause of destruction on the island; however, he is not presented as a one-dimensional monster. Golding forges a more complex and subsequently more credible character than that. Jack does, for instance, feel some regrets for the blood on his hands. But before long he represses and noble instincts and embraces a life of savagery. He makes the psychological break symbolically when he baptizes himself with the blood of a slaughtered pig. With the exception of Ralph, Piggy, and a few others, he eventually lures the other boys to follow him in a life consecrated in blood, a life which will lead them to multiple murders. Abstractly, Jack represents the bestial instinct of the human being unrestrained by any rational Control. Jack is a devil because of the savage ways he acts like the red hair, painted faces, the savage pig hunts, the rituals, sacrifices, and the terrorist acts. Jack is evil because of him being always murderous. He is always wanting to hunt things and not care what happens to the animal. Once he gets incharge of his own group he paints his face and his red hair make him look like the devil. He uses threating comments to get other people join his group. And he goes on savage acts like going and beating up Ralph and Piggy for Piggy’s glasses. Jack is always bulling his way through all the boys like he forces Piggy to give him Piggy’s glasses. Jack is evil like when he sees that it is beginning to get dark and he unexpectedly orders the tribe to do its dance. All the boys leap up and step wildly around the blazing fire, waving their weapons. They intone a bloodcurdling chant and become wilder and wilder. That’s some of the savagery that Jack does in this book. Jack is like the devil because of the savage things that he does and the nasty ways that he treats people like Piggy. That is what I would think that is why Jack is like the devil†¦.

meditation essays

meditation essays Meditation is a very powerful tool used by many to strengthen the mind. Just like how we exercise our body to be fit and controlled, we can also give our brains a workout by performing various exercises. Professor Walsh has demonstrated a couple of exercises to explain how meditation is used. One exercise requires you to picture a white ring containing a white circle inside with a black background. This work out seems easy at first, but when performing the task, it proved much more difficult. In order to keep the image in my mind, I had to constantly repeat the instructions in my mind. If I tried to keep the motion in my head without repeating the instructions, the image will start to shift and move around. For me, it was the circle and the ring that moved around. The black background stayed the same. I also notice that the circle and the ring moved around together. It seemed as if they were simultaneously dancing together. While keeping the image, I also notice that I couldnt stay focus on the exact image for a long period of time. Regularly, my mind would start to wonder and I would begin to think of other things. For example, while thinking about the image, it would suddenly convert to thinking about the class and how other people are doing. I would wonder what they were thinking about. While performing this exercise, I also notice that my other senses, such as my hearing and feeling were more sensitive to noise and motion. Because I always relied on my eyes to be aw are of my surrounding, my hearing and sense of feelings were rarely used. I also noticed that the slights motion or noise would distract me. I would easily lose focus from these types of distractions. After repeated exercise of the white ring and circle in a black background, I found that it was easier to maintain the image in focus. I was also able to hold the circle and ring for a longer amount of time. I also realized that my full attention was on the imag...

Research Paper on Military Spending

Research Paper on Military Spending Even if they have never seen a weapon, millions of children seriously suffer from wars, as resources that could have been invested in development are diverted in armament. Armament spending has both positive and negative impacts on countries. On the plus side, military spending can be a boon to some businesses, which in turn is a shot in the arm to the nations economy as Ill explain later in the essay. On the other hand, there are malicious effects on economy as well. It is true that a large military spending will contribute to economic growth in a short term. Militarization will bring more job opportunities to citizens directly in both military and military-related fields. Meanwhile, the important part is that there is another high amount of secondary jobs has been given. For instance, a new military uniform factory opened. It not only creates jobs for the people in the factory, but also creates jobs for the people working on the cotton field, even the people doing transportations. Furthermore, it increases the employment rate instantly and significantly. Another positive side of a great military spending is that it will put a fuller use of existing productive capacities, and thus increasing output of goods and services. The most important reason to maintain a high military spending is that it will give a country higher national defense capability. It is obvious that the more money government spends on the army, better weapons will be made. It will protect people better as far as the homeland security is concerted. People will live in a safer condition, and not to worry about their family while they are working. Thus, they will put more efforts in their work because theyÐ ±Ã ¶re satisfied of their primarily safety. Hopefully, this will bring a better production to nationÐ ±Ã ¶s economy. Other than the defense, military also plays an important role on countries emergencies. Because the money that government spends on military is enough to train soldiers, they can protect civilians lives from natural disaster. For example, when a country is facing flood, at the first place, the army could bring enough well-trained soldiers to build a bridge and help people get out the danger. Even though there seems to be many reasons to believe that higher military spending will bring a better life to people in a short term, the long run of high defense spending may impede growth and development. First, high military expenditure tends to decrease an economys capacity to meet peoples basic needs, such as food, housing, and medical services. This is because increased military production leaves less national capital and financial institutions for the civilian sector of the economy. In addition, some government cares less about the life of their citizens than how to make the strongest weapons. Its possible to observe that developing countries, despite their lower incomes, tens to spend a similar and sometime larger share of their gross domestic product (GDP) on armed forces and weaponry than do wealthy developed countries. One of the examples will be North Korea, the government spends 32% of their GDP on armaments, rather than try to stimulate their economy, and give their civilians basic food and clothing. Another main disadvantage of high spending is that it leaves less money in the government budget for them to dealing with social, environmental and other developmental issues. According to a recent report from the United States, their federal government spends approximately USD $1.9 trillion in Fiscal Year 2002. Out of all this spending, Pentagon spending now accounts for over half (50.5percent) of all discretionary spending: USD $343.2 billions. In the same year, the U.S. government only spends USD $45 billions on education and USD $20 billions on social services. This translates to smaller social surety checks, less medical coverage, perhaps a third of countrys population doing without health insurance entirely, fewer scholarships and less aid overall for education, especially higher education for the poor people. With all the money spends on the national defense, the government could build three more sets of highway, many more hospitals and YMCAs. In additional, the government cou ld spend money on environmental projects, help economic development, or even on agriculture. All of these will help people to improve their standard of living. Militarization also hinders an economys efficiency, because a lack of competition. Since large amount of military spending creates lots jobs and productions, it becomes the main sources of income. But the military sector often allows military producers to feel less compelled to cut their production costs since they are paid by the government. Therefore, after a period of time, higher average production costs will depress the economy significantly. Meanwhile, it will hurt peoples life due to the high price and low quality. As for the additional employment allegedly provided by the military sector, this is only a short-term effect: military production tends to use proportionately more capital equipment and less labor than civilian industries and so creates fewer jobs than could be created from a similar investment in civilian production, particularly services. From a recent research, people find that USD $1 billion spend by the Pentagon on weapons, supplies and services generates 25,000 jobs. However, the same USD $1 billion would create 30,000 mass transit jobs, 36,000 housing jobs, 41,000 education jobs, and 47,000 health care jobs. (Pentagon Spending) Another important factor is that there is no end line for the military spending. It would be contradictory to continue building the military arsenal while at the same time paying the high cost of destroying the old weapons. For instance, to destroy chemical weapons costs about 10 times more than it does to produce them. In the fiscal year 2002, the U.S. government spends USD $343 billions on the department of defense. Meanwhile, there is a hidden number. In the same year, the government spends USD $200 billions more on military-related fields, such as foreign military aid, military retirement pay, and veterans benefits. Its obvious that the economy will be unbalanced after a short period of time, since most money is given to people with high ranks rather the people who imperatively need them. While putting billions dollars in the army, the mean usage of this money is not necessary for defense, but for offense- developing new weapons. Even just developing, testing, and assembling thing like unclear and biochemical weapons is dangerous, generating huge numbers of fatalities, cancers and injuries- even if the weapons are never once used in anger. As people concerted about their lives, there wont be any positive effects on the economy, because people tend to escape rather than produce. It is clear that reducing military spending will affect civilians life more in those exporting countries such as the United States, England, and France since countries selling their old weapons make them great revenues.